The Strategic Marketing Plan

The Strategic Marketing Plan


Choose from the following table the course date which you would like to attend the course on :

Sart
End
Fees
Venue
Length
4-Mar-2018
8-Mar-2018
4700$
Kuala Lumpur (Malaysia)
One Week
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18-Mar-2018
22-Mar-2018
5700$
London (UK)
One Week
Click Here
1-Apr-2018
5-Apr-2018
7500$
Istanbul (Turkey)
One Week
Click Here
1-Apr-2018
5-Apr-2018
4700$
Dubai (UAE)
One Week
Click Here
1-Apr-2018
5-Apr-2018
6950$
Paris (France)
One Week
Click Here
20-May-2018
24-May-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
13-May-2018
17-May-2018
5700$
London (UK)
One Week
Click Here
17-Jun-2018
21-Jun-2018
7500$
Istanbul (Turkey)
One Week
Click Here
24-Jun-2018
28-Jun-2018
4700$
Dubai (UAE)
One Week
Click Here
17-Jun-2018
21-Jun-2018
6950$
Paris (France)
One Week
Click Here
8-Jul-2018
12-Jul-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
1-Jul-2018
5-Jul-2018
5700$
London (UK)
One Week
Click Here
12-Aug-2018
16-Aug-2018
7500$
Istanbul (Turkey)
One Week
Click Here
19-Aug-2018
23-Aug-2018
4700$
Dubai (UAE)
One Week
Click Here
12-Aug-2018
16-Aug-2018
6950$
Paris (France)
One Week
Click Here
23-Sep-2018
28-Sep-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
23-Sep-2018
28-Sep-2018
5700$
London (UK)
One Week
Click Here
28-Oct-2018
1-Nov-2018
7500$
Istanbul (Turkey)
One Week
Click Here
14-Oct-2018
18-Oct-2018
4700$
Dubai (UAE)
One Week
Click Here
28-Oct-2018
1-Nov-2018
6950$
Paris (France)
One Week
Click Here
11-Nov-2018
15-Nov-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
18-Nov-2018
22-Nov-2018
5700$
London (UK)
One Week
Click Here
23-Dec-2018
27-Dec-2018
7500$
Istanbul (Turkey)
One Week
Click Here
2-Dec-2018
6-Dec-2018
4700$
Dubai (UAE)
One Week
Click Here
23-Dec-2018
27-Dec-2018
6950$
Paris (France)
One Week
Click Here
6-Jan-2019
10-Jan-2019
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
27-Jan-2019
31-Jan-2019
5700$
London (UK)
One Week
Click Here
17-Feb-2019
21-Feb-2019
7500$
Istanbul (Turkey)
One Week
Click Here
10-Feb-2019
14-Feb-2019
4700$
Dubai (UAE)
One Week
Click Here
17-Feb-2019
21-Feb-2019
6950$
Paris (France)
One Week
Click Here

Introduction

Who should attend:

Marketing professionals who need to prepare a marketing plan for the first time or who are reviewing the effectiveness of current plans. The program is also important for senior managers involved in evaluating marketing plans submitted to them by specialists. 

Objectives

  • Apply a logical step-by-step process to produce a sound marketing plan.
  • Devise a marketing plan that builds on marketing audit findings.
  • Use marketing audit findings to identify effective strategies and tactics.
  • Develop the components of the strategic marketing plan.
  • Identify and implement the different marketing warfare strategies (offensive, defensive and flanking).

Content

The Marketing Concept

  • Scope and Functions
  • A New Approach to Marketing
  • Competitive Pressures Changing the World
  • The Smart Bomb Strategic Approach

The Marketing Planning Process

  • The Benefits of Planning 
  • The Marketing Plan Format 
  • The Marketing Planning Process 
  • Setting S.M.A.R.T Objectives and Goals
  • Linking the Marketing Strategy to the Vision, Mission and Objectives of the Company

The Business Situation Analysis

  • Understanding the Framework for Competitive Analysis
  • Competitive and Customer Analysis
  • Environmental Analysis
  • SWOT and TOWS Analysis
  • Portfolio Analysis and Design (The Boston Consulting Group Matrix)

Planning Segmentation, Targeting and Positioning

  • Basis for Segmentation 
  • Benefits of Segmentation 
  • The Market Segmentation Process 
  • Effective Positioning 
  • Creating a Powerful Value Proposition

Strategy Development

  • Considering Different Strategic Alternatives (TOWS Analysis)
  • Analyzing Different Marketing Strategies
  • The Growth Strategy Matrix 
  • Factors Shaping the Choice of Strategy
  • Blue Ocean versus Red Ocean Strategies

Tactical Planning Applications

  • Setting the Scene: The Marketing Mix 
  • The Components of the Marketing Mix 
  • Using The Marketing Mix Model

Putting It All Together

  • Writing Your Own Marketing Plan 

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