Public Relations and Media Skills

Public Relations and Media Skills


Choose from the following table the course date which you would like to attend the course on :

Sart
End
Fees
Venue
Length
25-Mar-2018
29-Mar-2018
7500$
Istanbul (Turkey)
One Week
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18-Mar-2018
22-Mar-2018
4700$
Dubai (UAE)
One Week
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25-Mar-2018
29-Mar-2018
6950$
Paris (France)
One Week
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8-Apr-2018
12-Apr-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
1-Apr-2018
5-Apr-2018
5700$
London (UK)
One Week
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27-May-2018
31-May-2018
7500$
Istanbul (Turkey)
One Week
Click Here
13-May-2018
17-May-2018
4700$
Dubai (UAE)
One Week
Click Here
27-May-2018
31-May-2018
6950$
Paris (France)
One Week
Click Here
3-Jun-2018
7-Jun-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
24-Jun-2018
28-Jun-2018
5700$
London (UK)
One Week
Click Here
22-Jul-2018
26-Jul-2018
7500$
Istanbul (Turkey)
One Week
Click Here
1-Jul-2018
5-Jul-2018
4700$
Dubai (UAE)
One Week
Click Here
22-Jul-2018
26-Jul-2018
6950$
Paris (France)
One Week
Click Here
5-Aug-2018
9-Aug-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
19-Aug-2018
23-Aug-2018
5700$
London (UK)
One Week
Click Here
16-Sep-2018
20-Sep-2018
7500$
Istanbul (Turkey)
One Week
Click Here
23-Sep-2018
28-Sep-2018
4700$
Dubai (UAE)
One Week
Click Here
16-Sep-2018
20-Sep-2018
6950$
Paris (France)
One Week
Click Here
7-Oct-2018
11-Oct-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
14-Oct-2018
18-Oct-2018
5700$
London (UK)
One Week
Click Here
11-Nov-2018
15-Nov-2018
7500$
Istanbul (Turkey)
One Week
Click Here
18-Nov-2018
22-Nov-2018
4700$
Dubai (UAE)
One Week
Click Here
11-Nov-2018
15-Nov-2018
6950$
Paris (France)
One Week
Click Here
23-Dec-2018
27-Dec-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
2-Dec-2018
6-Dec-2018
5700$
London (UK)
One Week
Click Here
6-Jan-2019
10-Jan-2019
7500$
Istanbul (Turkey)
One Week
Click Here
27-Jan-2019
31-Jan-2019
4700$
Dubai (UAE)
One Week
Click Here
6-Jan-2019
10-Jan-2019
6950$
Paris (France)
One Week
Click Here
17-Feb-2019
21-Feb-2019
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
10-Feb-2019
14-Feb-2019
5700$
London (UK)
One Week
Click Here

Introduction

This program is designed for:

Public Relations officers and other key personnel in the organization whose work involves contact and interaction with the internal/external public, particularly managers and supervisors in the areas of personnel, marketing, sales, training and administration. Managers and employees involved in media activities will also benefit from this program.

Objectives

  • Analyze and assess the latest PR concepts and strategies in a variety of contexts.
  • Appraise certain PR techniques and approaches appropriately geared to the working environment of Arab institutions.
  • Practice key PR skills relating to verbal and written communication, as well as editorial, layout and production techniques.
  • Apply the main media skills in PR.

Content

PR Concepts

  • Definition, Roles and Situations
  • Qualities for Successful PR Staff
  • PR and Ethical Behavior

PR and Communication

  • The PR Officer as Communicator
  • Exchange of Messages
  • Models of Communication Process
  • Overcoming Communication Barriers
  • Importance of Body Language in PR Activities

PR Responsibilities

  • Corporate Image Identity and Reputation
  • Public and Community Oriented Activities
  • Civic and Social Activities

PR and the Media

  • Relations with the Media
  • Preparing Press Kits
  • Preparing Press Releases
  • Conducting Press Conferences
  • Conducting Live or Taped Interviews
  • Dealing with the Media
  • Building Good Relationships with the Media
  • How to Handle the Media During Crisis Situations

Presentation Skills and Delivering a Speech

  • Planning the Speech
  • Writing the Main Points of the Speech
  • Rehearsing the Speech
  • Presenting the Speech
  • Dealing with Questions Asked at the End of Speeches

PR Written Skills

  • Editorial, Layout and Production Techniques
  • Writing Memos, Reports, Emails and Letters
  • Preparing Colorful Newsletters
  • Designing and Preparing Attractive Brochures

The PR Promotional Role

  • PR Role in Marketing
  • PR and Advertising
  • Sponsorship and Promotions
  • Organizing Different Exhibitions
  • Effective Media Coverage

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