Public Relations and Corporate Communications

Public Relations and Corporate Communications


Choose from the following table the course date which you would like to attend the course on :

Sart
End
Fees
Venue
Length
11-Mar-2018
15-Mar-2018
7500$
Istanbul (Turkey)
One Week
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4-Mar-2018
8-Mar-2018
4700$
Dubai (UAE)
One Week
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11-Mar-2018
15-Mar-2018
6950$
Paris (France)
One Week
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22-Apr-2018
26-Apr-2018
4700$
Kuala Lumpur (Malaysia)
One Week
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15-Apr-2018
19-Apr-2018
5700$
London (UK)
One Week
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6-May-2018
10-May-2018
7500$
Istanbul (Turkey)
One Week
Click Here
27-May-2018
31-May-2018
4700$
Dubai (UAE)
One Week
Click Here
6-May-2018
10-May-2018
6950$
Paris (France)
One Week
Click Here
17-Jun-2018
21-Jun-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
10-Jun-2018
14-Jun-2018
5700$
London (UK)
One Week
Click Here
8-Jul-2018
12-Jul-2018
7500$
Istanbul (Turkey)
One Week
Click Here
15-Jul-2018
19-Jul-2018
4700$
Dubai (UAE)
One Week
Click Here
8-Jul-2018
12-Jul-2018
6950$
Paris (France)
One Week
Click Here
26-Aug-2018
30-Aug-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
5-Aug-2018
9-Aug-2018
5700$
London (UK)
One Week
Click Here
2-Sep-2018
6-Sep-2018
7500$
Istanbul (Turkey)
One Week
Click Here
9-Sep-2018
13-Sep-2018
4700$
Dubai (UAE)
One Week
Click Here
2-Sep-2018
6-Sep-2018
6950$
Paris (France)
One Week
Click Here
21-Oct-2018
25-Oct-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
28-Oct-2018
1-Nov-2018
5700$
London (UK)
One Week
Click Here
25-Nov-2018
29-Nov-2018
7500$
Istanbul (Turkey)
One Week
Click Here
4-Nov-2018
8-Nov-2018
4700$
Dubai (UAE)
One Week
Click Here
25-Nov-2018
29-Nov-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
9-Dec-2018
13-Dec-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
16-Dec-2018
20-Dec-2018
5700$
London (UK)
One Week
Click Here
20-Jan-2019
24-Jan-2019
7500$
Istanbul (Turkey)
One Week
Click Here
13-Jan-2019
17-Jan-2019
4700$
Dubai (UAE)
One Week
Click Here
20-Jan-2019
24-Jan-2019
6950$
Paris (France)
One Week
Click Here
3-Feb-2019
7-Feb-2019
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
24-Feb-2019
28-Feb-2019
5700$
London (UK)
One Week
Click Here

Introduction

PR and Communications are at the heart of business performance. Modern methods, tools and channels have greatly increased the speed in which communications can be experienced, from local to global. In this programme you will learn:

  • The tools and techniques required to manage reputation in a complex media environment
  • How to manage knowledge within the business for effective media management
  • How to shape external perceptions of your organisation by first class corporate internal communications
  • How to develop a strategic approach and a clear plan of action

Objectives

  • To set Corporate Affairs in strategic anticipatory and effective context
  • To develop an understanding of stakeholder programmes for regular, focused communication
  • Examine the development of Corporate Affairs tools
  • Understanding the development of strategy/plans/tactics and co-ordinating these
  • Evaluation and the use of research

Content

Day one

Introduction and Welcome: The Power of Communication

  • Introduction and welcome
  • Course programmed, design and options
  • Opening exercise: Goal setting
  • Corporate Affairs and Public Affairs approaches
  • Corporate identity and image
  • Corporate communications overview and strategy
  • External reputation management Communication as a change agent
  • Communication as goal for all managers

Day two

From the Inside Out: Crafting Consistent Messages

  • Internal communications
  • Family and friends as Stakeholder
  • Measuring emotional capital
  • Communications channels mapping and monitoring
  • Setting internal communications goals
  • New media for rapid interaction
  • Champions, opinion formers and incentivisation
  • The place of the company magazine/newsletter
  • The multinational internal communications programme
  • Commitment from internal decision makers

Day Three

Risks and Threats: Their Identification and Management

  • Single issue politics
  • Special interest groups
  • Whistleblowers and the rules of disclosure
  • External opinion formers
  • Cause related PR and core values
  • Campaigns, their design and planning
  • A crisis management toolkit
  • Stakeholder interest inventories
  • Opinion former networks

Day Four

Corporate Affair/PR in the Corporate Mix

  • PR in the communications mix
  • PR in the marketing mix
  • Direct response PR
  • Financial PR
  • PR and strategy
  • Brand PR
  • Persuasion measurement techniques
  • Integrating PR/Communications and marketing plans
  • The art of leveraging
  • Corporate affairs and customer relations

Day Five

Powerful and Persuasive Action Planning

  • Measurement of performance: bottom line impact
  • Translating strategy to tactics
  • Horizons for PR and corporate affairs development
  • Tools and Techniques summary: a tactical inventory
  • Recruiting allies: a networking approach
  • Justifying the plan and convincing top management
  • Making the most of other disciplines to maximise results
  • Individual and group consultancy
  • Further sources of help and information

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