Public Relations Campaigns - From Planning to Execution

Public Relations Campaigns - From Planning to Execution


Choose from the following table the course date which you would like to attend the course on :

Sart
End
Fees
Venue
Length
4-Mar-2018
8-Mar-2018
4700$
Kuala Lumpur (Malaysia)
One Week
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18-Mar-2018
22-Mar-2018
5700$
London (UK)
One Week
Click Here
1-Apr-2018
5-Apr-2018
7500$
Istanbul (Turkey)
One Week
Click Here
1-Apr-2018
5-Apr-2018
4700$
Dubai (UAE)
One Week
Click Here
1-Apr-2018
5-Apr-2018
6950$
Paris (France)
One Week
Click Here
20-May-2018
24-May-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
13-May-2018
17-May-2018
5700$
London (UK)
One Week
Click Here
17-Jun-2018
21-Jun-2018
7500$
Istanbul (Turkey)
One Week
Click Here
24-Jun-2018
28-Jun-2018
4700$
Dubai (UAE)
One Week
Click Here
17-Jun-2018
21-Jun-2018
6950$
Paris (France)
One Week
Click Here
8-Jul-2018
12-Jul-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
1-Jul-2018
5-Jul-2018
5700$
London (UK)
One Week
Click Here
12-Aug-2018
16-Aug-2018
7500$
Istanbul (Turkey)
One Week
Click Here
19-Aug-2018
23-Aug-2018
4700$
Dubai (UAE)
One Week
Click Here
12-Aug-2018
16-Aug-2018
6950$
Paris (France)
One Week
Click Here
23-Sep-2018
28-Sep-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
23-Sep-2018
28-Sep-2018
5700$
London (UK)
One Week
Click Here
28-Oct-2018
1-Nov-2018
7500$
Istanbul (Turkey)
One Week
Click Here
14-Oct-2018
18-Oct-2018
4700$
Dubai (UAE)
One Week
Click Here
28-Oct-2018
1-Nov-2018
6950$
Paris (France)
One Week
Click Here
11-Nov-2018
15-Nov-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
18-Nov-2018
22-Nov-2018
5700$
London (UK)
One Week
Click Here
23-Dec-2018
27-Dec-2018
7500$
Istanbul (Turkey)
One Week
Click Here
2-Dec-2018
6-Dec-2018
4700$
Dubai (UAE)
One Week
Click Here
23-Dec-2018
27-Dec-2018
6950$
Paris (France)
One Week
Click Here
6-Jan-2019
10-Jan-2019
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
27-Jan-2019
31-Jan-2019
5700$
London (UK)
One Week
Click Here
17-Feb-2019
21-Feb-2019
7500$
Istanbul (Turkey)
One Week
Click Here
10-Feb-2019
14-Feb-2019
4700$
Dubai (UAE)
One Week
Click Here
17-Feb-2019
21-Feb-2019
6950$
Paris (France)
One Week
Click Here

Introduction

This program is designed for:

PR officers and any other key personnel involved in creating and enhancing a positive image for their organization.

Objectives

  • Explain the importance of organizational image.
  • Create and implement a PR plan.
  • Manage a crisis using PR means.
  • List contributions of PR campaigns to strategic management.
  • Measure PR effectiveness.

Content

PR Recap

  • What is PR
  • Public RR
  • The Many Components of PR
  • Key Difference between PR and Advertising

Creating and Implementing a Public Relations Plan

  • Situation Analysis (S.W.O.T.)
  • Target Audience(s)
  • Goals (What Do We Hope to Accomplish?)
  • Objectives (What Needs to be Done?)
  • Key Messages
  • Strategy
  • Tactics
  • Timeline

Contributions of PR Campaigns to Strategic Management

  • Environmental Scanning
  • Issues Management
  • Crisis Management
  • Relationship Management
  • Reputation Management

Crisis Management Using PR Means

  • Defining and Identifying a Crisis
  • Remembering the Rules in a Crisis
  • Phases of a Crisis
  • The Disclosure Principle
  • The Symmetrical Communication Principle
  • The Relationship Principle
  • The Accountability Principle

Importance of Organizational Image

  • Public Opinion
  • Image and Reputation Management
  • From Identity to Reputation
  • Relationship Management

Measuring PR Effectiveness

  • Output
  • Outcome
  • Matching Objectives and Results
  • Management By Objectives (MBO)
  • Public Opinions and Surveys
  • Audits

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