Product Launch and Management

Product Launch and Management


Choose from the following table the course date which you would like to attend the course on :

Sart
End
Fees
Venue
Length
18-FEB-2018
1-MAR-2018
7500$
Istanbul (Turkey)
One Week
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25-MAR-2018
5-APR-2018
4700$
Dubai (UAE)
One Week
Click Here
18-MAR-2018
29-MAR-2018
6950$
Paris (France)
One Week
Click Here
1-APR-2018
12-APR-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
22-APR-2018
3-MAY-2018
5700$
London (UK)
One Week
Click Here
29-APR-2018
10-MAY-2018
7500$
Istanbul (Turkey)
One Week
Click Here
13-MAY-2018
24-MAY-2018
7500$
Istanbul (Turkey)
One Week
Click Here
20-MAY-2018
31-MAY-2018
4700$
Dubai (UAE)
One Week
Click Here
13-MAY-2018
24-MAY-2018
6950$
Paris (France)
One Week
Click Here
24-JUN-2018
5-JUL-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
3-JUN-2018
14-JUN-2018
5700$
London (UK)
One Week
Click Here
1-JUL-2018
12-JUL-2018
7500$
Istanbul (Turkey)
One Week
Click Here
22-JUL-2018
2-AUG-2018
4700$
Dubai (UAE)
One Week
Click Here
1-JUL-2018
12-JUL-2018
6950$
Paris (France)
One Week
Click Here
19-AUG-2018
30-AUG-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
12-AUG-2018
23-AUG-2018
5700$
London (UK)
One Week
Click Here
23-SEP-2018
4-OCT-2018
7500$
Istanbul (Turkey)
One Week
Click Here
2-SEP-2018
13-SEP-2018
4700$
Dubai (UAE)
One Week
Click Here
23-SEP-2018
4-OCT-2018
6950$
Paris (France)
One Week
Click Here
14-OCT-2018
25-OCT-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
7-OCT-2018
18-OCT-2018
5700$
London (UK)
One Week
Click Here
4-NOV-2018
15-NOV-2018
7500$
Istanbul (Turkey)
One Week
Click Here
18-NOV-2018
29-NOV-2018
4700$
Dubai (UAE)
One Week
Click Here
4-NOV-2018
15-NOV-2018
6950$
Paris (France)
One Week
Click Here
2-DEC-2018
13-DEC-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
23-DEC-2018
3-JAN-2019
5700$
London (UK)
One Week
Click Here
27-JAN-2019
7-FEB-2019
7500$
Istanbul (Turkey)
One Week
Click Here
6-JAN-2019
17-JAN-2019
4700$
Dubai (UAE)
One Week
Click Here
27-JAN-2019
7-FEB-2019
6950$
Paris (France)
One Week
Click Here
10-FEB-2019
21-FEB-2019
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
3-FEB-2019
14-FEB-2019
5700$
London (UK)
One Week
Click Here

Introduction

Who should attend:All staff concerned with their organization’s growth and profitability. This could include business development managers, marketing, sales, product and brand managers, Research and Development managers and personnel, managing directors and directors involved in product launch and management.

Objectives

  • Examine all aspects of the New Product Development (NPD) process, and the factors influencing all the stages involved in a successful NPD.
  • Identify a variety of launch success factors that will improve launch process planning and execution.
  • Point out ways for companies to avoid launch ruts by adopting techniques that appeal to today’s consumers.
  • Understand the importance of using media vehicles to ignite the product launch process and increase the viability of the new product.
  • Prepare product launch checklists and budgets to overcome roadblocks and manage the launch process.

Content

The Product in Theory and Practice

  • Product versus Brand Definitions 
  • Product Management versus Product Marketing 
  • Product Classification and Types
  • Product Factors Influencing Competitiveness
  • Categories of New Products 
  • Product Characteristics 
  • The Product and the Marketing Mix

The New Product Development Process

  • New Product Defined 
  • The Seven Key Steps in New Product Development 
  • The NPD Success Factors 
  • NPD Reasons for Failure 
  • Strategy Tools: The Product-Market Expansion Grid
  • NPD Strategic Options

The Product Life Cycle and New Product Launch (NPL)

  • Stages in Product Life Cycle
  • Product Life Cycle Strategies
  • The Stage-Gate Process: Structuring the NPL
  • The Boston Consulting Group Growth Matrix
  • Analyzing Marketing Opportunities

New Product Launch: Setting Up the Stage

  • The Launch Frenzy and Hurdles
  • Type of Launches (Soft, Minimal and Full-Scale)
  • New Product Launch Budgets
  • Preparing the Product Launch Checklist and Toolkits
  • Elements of a Successful Launch 
  • The Launch Plan Components 
  • Setting the Product Marketing Mix and Positioning

New Product Launch: Full Engagement Launch

  • The Role of Advertising Agencies 
  • Selecting Media Types 
  • The Role of the Promotion Mix 
  • Factors Affecting the Promotion Mix 
  • Strategy Execution: 
    • Preparing  the “Market Requirement Document”
    • Preparing the “Product Requirement Document”
    • Roadmap for an Effective Launch Plan 
    • Adding a Tagline (Brand Evolution)
    • Creating a Positioning Strategy  
    • Writing a Press Release 

The NPL Workshop: Putting it All Together

  • Designing and Conducting a New Product Launch
  • Presenting the Launch Plan

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