Customer Relationship Management - CRM Strategic Roadmap


Ref.
Sart
End
Fees
Venue
Length
PRC3
4-Mar-2018
8-Mar-2018
5700$
London (UK)
One Week

Introduction

This program is designed for:

Relationship managers, marketing managers, sales and customer care managers and supervisors, and senior sales and customer service staff.

Objectives

  • Articulate why Customer Relationship Management (CRM) is essential for attracting, retaining and growing loyal customers.
  • Determine the uses and objectives of a CRM system.
  • Recognize best practices in implementing a CRM strategy.
  • Apply CRM for improving marketing, sales, customer service, and customer contact.
  • Use social CRM to drive collaboration among salespeople to increase their effectiveness.
  • Appreciate different approaches to CRM that are best suited to their organizations’ culture.

Content

Definitions of CRM

  • Defining CRM and its Importance to Companies
  • Customer Loyalty and Optimizing Customer Experience
  • The Life Time Value of a Customer
  • CRM Mistakes and Blind Spots
  • The Difficulties of CRM

CRM in Marketing

  • Relationship and One-to-One Marketing
  • Cross Selling and Up-Selling
  • Customer Retention and Profitability
  • Customer and Business Value
  • Customer Relationship Management Training for Marketers
  • Sample of Software Applications in the Market

CRM and Customer Service

  • Call Center and Customer Care
  • Customer Satisfaction Measurement
  • Customer Service Checklist for Success
  • Customer Service Training
  • Tools and Applications for Customer Service

Sales Force Automation

  • Activity, Contact and Lead Management
  • Knowledge Management
  • Business Training for Sales Force
  • Exposure to Applications for Sales Force Automation

Planning CRM Programs

  • Developing a CRM Strategy
  • CRM Business Plan
  • Cost Justifying CRM
  • Choosing CRM Tools and Suppliers
  • Customer Relationship Management Software

Managing a CRM Project

  • Implementation Checklist
  • CRM Roadblocks and Saboteurs
  • Looking toward the Future
  • CRM Training Program and Customer Loyalty
  • The New Rules of Marketing and PR
  • From Social Media to Social CRM

Get more details about this training !

Register Request

Choose the course date which you would like to attend your course on ...


Ref.
Sart
End
Fees
Venue
Length
PRC3
3-Feb-2019
7-Feb-2019
5700$
Istanbul (Turkey)
One Week
PRC3
15-Apr-2018
19-Apr-2018
5700$
Istanbul (Turkey)
One Week
PRC3
3-Jun-2018
7-Jun-2018
5700$
Istanbul (Turkey)
One Week
PRC3
26-Aug-2018
30-Aug-2018
5700$
Istanbul (Turkey)
One Week
PRC3
14-Oct-2018
18-Oct-2018
5700$
Istanbul (Turkey)
One Week
PRC3
9-Dec-2018
13-Dec-2018
5700$
Istanbul (Turkey)
One Week
PRC3
24-Feb-2019
28-Feb-2019
4700$
Dubai (UAE)
One Week
PRC3
15-Apr-2018
19-Apr-2018
4700$
Dubai (UAE)
One Week
PRC3
10-Jun-2018
14-Jun-2018
4700$
Dubai (UAE)
One Week
PRC3
5-Aug-2018
9-Aug-2018
4700$
Dubai (UAE)
One Week
PRC3
28-Oct-2018
1-Nov-2018
4700$
Dubai (UAE)
One Week
PRC3
16-Dec-2018
20-Dec-2018
4700$
Dubai (UAE)
One Week
PRC3
20-Jan-2019
24-Jan-2019
4700$
Kuala Lumpur (Malaysia)
One Week
PRC3
18-Mar-2018
22-Mar-2018
4700$
Kuala Lumpur (Malaysia)
One Week
PRC3
6-May-2018
10-May-2018
4700$
Kuala Lumpur (Malaysia)
One Week
PRC3
22-Jul-2018
26-Jul-2018
4700$
Kuala Lumpur (Malaysia)
One Week
PRC3
9-Sep-2018
13-Sep-2018
4700$
Kuala Lumpur (Malaysia)
One Week
PRC3
25-Nov-2018
29-Nov-2018
4700$
Kuala Lumpur (Malaysia)
One Week
PRC3
13-Jan-2019
17-Jan-2019
7500$
London (UK)
One Week
PRC3
27-May-2018
31-May-2018
7500$
London (UK)
One Week
PRC3
15-Jul-2018
19-Jul-2018
7500$
London (UK)
One Week
PRC3
9-Sep-2018
13-Sep-2018
7500$
London (UK)
One Week
PRC3
4-Nov-2018
8-Nov-2018
7500$
London (UK)
One Week
PRC3
3-Feb-2019
7-Feb-2019
6950$
Paris (France)
One Week
PRC3
15-Apr-2018
19-Apr-2018
6950$
Paris (France)
One Week
PRC3
3-Jun-2018
7-Jun-2018
6950$
Paris (France)
One Week
PRC3
26-Aug-2018
30-Aug-2018
6950$
Paris (France)
One Week
PRC3
14-Oct-2018
18-Oct-2018
6950$
Paris (France)
One Week
PRC3
9-Dec-2018
13-Dec-2018
6950$
Paris (France)
One Week
PRC3
22-Apr-2018
26-Apr-2018
4700$
Dubai (UAE)
One Week
PRC3
6-May-2018
10-May-2018
4700$
Dubai (UAE)
One Week
PRC3
29-Apr-2018
3-May-2018
5700$
Istanbul (Turkey)
One Week
PRC3
6-May-2018
10-May-2018
5700$
Istanbul (Turkey)
One Week
How Can I Register for a Training Course?

There are three easy ways to make a registeration:

  • Register Online: Choose the course you would like to register for, Click the “REGISTER” link in the course outlines and then complete the form.
  • E-mail: Send the course details (Course Title , Course Date and Course Venue) and your company details (Company Name , Company Phone , Company Address and Company email) to Training@Oxygentraining.org
  • Telephone: Please call +44 20 8720 7333.
When should I expect to receive the confirmation file?

When we receive your registration request, we will send you the following by e-mail:

  • Confirmation File
  • Invoice File
How and When do I arrange payment?

Payment must be received before the training starts. You can make payment by wire transfer or cash.

Note: If the payment is not received before the training , Oxygen has the right to cancel your registration at any time.

What is included in the fees?

The fees for all training courses cover all materials, lunch , refreshments and airport transportation.

How can I cancel my registation?

Request for training course cancellation must be made received by Oxygen three weeks prior to the training course start date. A USD 300.00 processing fee will be charge per delegate for each cancellation. Thereafter, we regret that we are unable to refund any fees due.


customer relationship management crm strategic roadmap