Marketing for Better Results

Marketing for Better Results


Choose from the following table the course date which you would like to attend the course on :

Sart
End
Fees
Venue
Length
18-FEB-2018
1-MAR-2018
7500$
Istanbul (Turkey)
One Week
Click Here
25-MAR-2018
5-APR-2018
4700$
Dubai (UAE)
One Week
Click Here
18-MAR-2018
29-MAR-2018
6950$
Paris (France)
One Week
Click Here
1-APR-2018
12-APR-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
22-APR-2018
3-MAY-2018
5700$
London (UK)
One Week
Click Here
29-APR-2018
10-MAY-2018
7500$
Istanbul (Turkey)
One Week
Click Here
13-MAY-2018
24-MAY-2018
7500$
Istanbul (Turkey)
One Week
Click Here
20-MAY-2018
31-MAY-2018
4700$
Dubai (UAE)
One Week
Click Here
13-MAY-2018
24-MAY-2018
6950$
Paris (France)
One Week
Click Here
24-JUN-2018
5-JUL-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
3-JUN-2018
14-JUN-2018
5700$
London (UK)
One Week
Click Here
1-JUL-2018
12-JUL-2018
7500$
Istanbul (Turkey)
One Week
Click Here
22-JUL-2018
2-AUG-2018
4700$
Dubai (UAE)
One Week
Click Here
1-JUL-2018
12-JUL-2018
6950$
Paris (France)
One Week
Click Here
19-AUG-2018
30-AUG-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
12-AUG-2018
23-AUG-2018
5700$
London (UK)
One Week
Click Here
23-SEP-2018
4-OCT-2018
7500$
Istanbul (Turkey)
One Week
Click Here
2-SEP-2018
13-SEP-2018
4700$
Dubai (UAE)
One Week
Click Here
23-SEP-2018
4-OCT-2018
6950$
Paris (France)
One Week
Click Here
14-OCT-2018
25-OCT-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
7-OCT-2018
18-OCT-2018
5700$
London (UK)
One Week
Click Here
4-NOV-2018
15-NOV-2018
7500$
Istanbul (Turkey)
One Week
Click Here
18-NOV-2018
29-NOV-2018
4700$
Dubai (UAE)
One Week
Click Here
4-NOV-2018
15-NOV-2018
6950$
Paris (France)
One Week
Click Here
2-DEC-2018
13-DEC-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
23-DEC-2018
3-JAN-2019
5700$
London (UK)
One Week
Click Here
27-JAN-2019
7-FEB-2019
7500$
Istanbul (Turkey)
One Week
Click Here
6-JAN-2019
17-JAN-2019
4700$
Dubai (UAE)
One Week
Click Here
27-JAN-2019
7-FEB-2019
6950$
Paris (France)
One Week
Click Here
10-FEB-2019
21-FEB-2019
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
3-FEB-2019
14-FEB-2019
5700$
London (UK)
One Week
Click Here

Introduction

This program is designed for:

Marketing professionals, corporate executives, marketing managers, advertising managers, product managers, sales personnel, and others who are involved in marketing activities at all levels of the organization.

Objectives

  • Define the nature and concept of marketing in a competitive environment.
  • Understand the process of planning for marketing activities.
  • Apply the techniques used in assessing market opportunities.
  • Generate information necessary for implementing successful marketing strategies.
  • Recognize the implications of the 4Ps in marketing.

Content

Understanding Marketing Management

  • Defining Marketing
  • The Aims of Marketing
  • Core Marketing Concepts

The Process of Strategic Planning in Marketing

  • The Marketing Environment
  • Objectives and Goals
  • Marketing Audit
  • Strategic Alternatives (SWOT, TOWS)
  • Fitting Strategies With the Overall Marketing Plan

Market Segmentation

  • Market Segmentation Defined
  • The Benefits of Market Segmentation
  • Steps in Market Segmentation
  • Market Targeting and Product Positioning

The Components of Marketing Communications

  • Communication Defined
  • Types of Promotional Objectives
  • Steps in Creating an Advertising Campaign
  • Advantages and Disadvantages of Various MARCOMS Types
  • Evaluating Promotional Campaigns

Total Product Concept

  • The Product Life Cycle (PLC) Concept
  • Introduction Stage
  • Growth Stage
  • Maturity Stage
  • Decline Stage
  • Marketing Strategies and Objectives Across the PLC

Building the Competitive Advantage

  • Superior Product or Service
  • Superior Assets
  • Low Cost Operator
  • Innovation
  • Global Skills
  • Scales Advantages
  • Attitude
  • Superior Relationships
  • Risk Management
  • Vision
  • Sustaining Competitive Advantage

Get Information / Register