Customer Relationship Management - CRM Strategic Roadmap

Customer Relationship Management - CRM Strategic Roadmap


Choose from the following table the course date which you would like to attend the course on :

Sart
End
Fees
Venue
Length
18-Mar-2018
22-Mar-2018
4700$
Kuala Lumpur (Malaysia)
One Week
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4-Mar-2018
8-Mar-2018
5700$
London (UK)
One Week
Click Here
15-Apr-2018
19-Apr-2018
7500$
Istanbul (Turkey)
One Week
Click Here
15-Apr-2018
19-Apr-2018
4700$
Dubai (UAE)
One Week
Click Here
15-Apr-2018
19-Apr-2018
6950$
Paris (France)
One Week
Click Here
22-Apr-2018
26-Apr-2018
4700$
Dubai (UAE)
One Week
Click Here
29-Apr-2018
3-May-2018
7500$
Istanbul (Turkey)
One Week
Click Here
6-May-2018
10-May-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
27-May-2018
31-May-2018
5700$
London (UK)
One Week
Click Here
6-May-2018
10-May-2018
4700$
Dubai (UAE)
One Week
Click Here
6-May-2018
10-May-2018
7500$
Istanbul (Turkey)
One Week
Click Here
3-Jun-2018
7-Jun-2018
7500$
Istanbul (Turkey)
One Week
Click Here
10-Jun-2018
14-Jun-2018
4700$
Dubai (UAE)
One Week
Click Here
3-Jun-2018
7-Jun-2018
6950$
Paris (France)
One Week
Click Here
22-Jul-2018
26-Jul-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
15-Jul-2018
19-Jul-2018
5700$
London (UK)
One Week
Click Here
26-Aug-2018
30-Aug-2018
7500$
Istanbul (Turkey)
One Week
Click Here
5-Aug-2018
9-Aug-2018
4700$
Dubai (UAE)
One Week
Click Here
26-Aug-2018
30-Aug-2018
6950$
Paris (France)
One Week
Click Here
9-Sep-2018
13-Sep-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
9-Sep-2018
13-Sep-2018
5700$
London (UK)
One Week
Click Here
14-Oct-2018
18-Oct-2018
7500$
Istanbul (Turkey)
One Week
Click Here
28-Oct-2018
1-Nov-2018
4700$
Dubai (UAE)
One Week
Click Here
14-Oct-2018
18-Oct-2018
6950$
Paris (France)
One Week
Click Here
25-Nov-2018
29-Nov-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
4-Nov-2018
8-Nov-2018
5700$
London (UK)
One Week
Click Here
9-Dec-2018
13-Dec-2018
7500$
Istanbul (Turkey)
One Week
Click Here
16-Dec-2018
20-Dec-2018
4700$
Dubai (UAE)
One Week
Click Here
9-Dec-2018
13-Dec-2018
6950$
Paris (France)
One Week
Click Here
20-Jan-2019
24-Jan-2019
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
13-Jan-2019
17-Jan-2019
5700$
London (UK)
One Week
Click Here
3-Feb-2019
7-Feb-2019
7500$
Istanbul (Turkey)
One Week
Click Here
24-Feb-2019
28-Feb-2019
4700$
Dubai (UAE)
One Week
Click Here
3-Feb-2019
7-Feb-2019
6950$
Paris (France)
One Week
Click Here

Introduction

This program is designed for:

Relationship managers, marketing managers, sales and customer care managers and supervisors, and senior sales and customer service staff.

Objectives

  • Articulate why Customer Relationship Management (CRM) is essential for attracting, retaining and growing loyal customers.
  • Determine the uses and objectives of a CRM system.
  • Recognize best practices in implementing a CRM strategy.
  • Apply CRM for improving marketing, sales, customer service, and customer contact.
  • Use social CRM to drive collaboration among salespeople to increase their effectiveness.
  • Appreciate different approaches to CRM that are best suited to their organizations’ culture.

Content

Definitions of CRM

  • Defining CRM and its Importance to Companies
  • Customer Loyalty and Optimizing Customer Experience
  • The Life Time Value of a Customer
  • CRM Mistakes and Blind Spots
  • The Difficulties of CRM

CRM in Marketing

  • Relationship and One-to-One Marketing
  • Cross Selling and Up-Selling
  • Customer Retention and Profitability
  • Customer and Business Value
  • Customer Relationship Management Training for Marketers
  • Sample of Software Applications in the Market

CRM and Customer Service

  • Call Center and Customer Care
  • Customer Satisfaction Measurement
  • Customer Service Checklist for Success
  • Customer Service Training
  • Tools and Applications for Customer Service

Sales Force Automation

  • Activity, Contact and Lead Management
  • Knowledge Management
  • Business Training for Sales Force
  • Exposure to Applications for Sales Force Automation

Planning CRM Programs

  • Developing a CRM Strategy
  • CRM Business Plan
  • Cost Justifying CRM
  • Choosing CRM Tools and Suppliers
  • Customer Relationship Management Software

Managing a CRM Project

  • Implementation Checklist
  • CRM Roadblocks and Saboteurs
  • Looking toward the Future
  • CRM Training Program and Customer Loyalty
  • The New Rules of Marketing and PR
  • From Social Media to Social CRM

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