Creative Retail Selling and Visual Merchandising

Creative Retail Selling and Visual Merchandising


Choose from the following table the course date which you would like to attend the course on :

Sart
End
Fees
Venue
Length
11-FEB-2018
22-FEB-2018
7500$
Istanbul (Turkey)
One Week
Click Here
4-MAR-2018
15-MAR-2018
4700$
Dubai (UAE)
One Week
Click Here
11-MAR-2018
22-MAR-2018
6950$
Paris (France)
One Week
Click Here
22-APR-2018
3-MAY-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
15-APR-2018
26-APR-2018
5700$
London (UK)
One Week
Click Here
6-MAY-2018
17-MAY-2018
7500$
Istanbul (Turkey)
One Week
Click Here
27-MAY-2018
7-JUN-2018
4700$
Dubai (UAE)
One Week
Click Here
6-MAY-2018
17-MAY-2018
6950$
Paris (France)
One Week
Click Here
17-JUN-2018
28-JUN-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
10-JUN-2018
21-JUN-2018
5700$
London (UK)
One Week
Click Here
8-JUL-2018
19-JUL-2018
7500$
Istanbul (Turkey)
One Week
Click Here
15-JUL-2018
26-JUL-2018
4700$
Dubai (UAE)
One Week
Click Here
8-JUL-2018
19-JUL-2018
6950$
Paris (France)
One Week
Click Here
26-AUG-2018
6-SEP-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
5-AUG-2018
16-AUG-2018
5700$
London (UK)
One Week
Click Here
2-SEP-2018
13-SEP-2018
7500$
Istanbul (Turkey)
One Week
Click Here
9-SEP-2018
20-SEP-2018
4700$
Dubai (UAE)
One Week
Click Here
2-SEP-2018
13-SEP-2018
6950$
Paris (France)
One Week
Click Here
21-OCT-2018
1-NOV-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
28-OCT-2018
8-NOV-2018
5700$
London (UK)
One Week
Click Here
18-NOV-2018
29-NOV-2018
7500$
Istanbul (Turkey)
One Week
Click Here
4-NOV-2018
15-NOV-2018
4700$
Dubai (UAE)
One Week
Click Here
18-NOV-2018
29-NOV-2018
6950$
Paris (France)
One Week
Click Here
9-DEC-2018
20-DEC-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
16-DEC-2018
27-DEC-2018
5700$
London (UK)
One Week
Click Here
20-JAN-2019
31-JAN-2019
7500$
Istanbul (Turkey)
One Week
Click Here
13-JAN-2019
24-JAN-2019
4700$
Dubai (UAE)
One Week
Click Here
20-JAN-2019
31-JAN-2019
6950$
Paris (France)
One Week
Click Here
3-FEB-2019
14-FEB-2019
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
24-FEB-2019
7-MAR-2019
5700$
London (UK)
One Week
Click Here

Introduction

This program is designed for:

All retail sales staff as well as team leaders and supervisors accountable for sales.

Objectives

  • Develop the necessary competence and attitude to maximize sales and create long-term customer loyalty.
  • Explain customer behavior in a retail environment.
  • Use practical selling skills to guide their customers through a defined customer decision process.
  • Create a positive customer shopping experience.
  • Generate outstanding customer service.

Content

The Changing Retail Environment

  • The Changing Business Environment
  • The Buyer Decision Process
  • New Roles of Retail Sales Associates
  • Three Basic Tasks of Retailing
  • Retailing Biggest Challenges
  • The Black Hole Concept

The Retail Selling Process

  • The Customers Buying Motives
  • The Retail Purchase Decision Process
  • Presale Planning (Gathering Information)
  • TheRetail Four Fold Selling Process (Selling Cycle)
  • Characteristics of a Top Retail Salesperson

The GUEST Approach Selling Format

  • Greeting the GUEST
  • Understanding the GUEST
  • Explaining the Products’ Features and Benefits
  • Suggesting Additional Items
  • Thanking the GUEST

Customer Service Excellence in Retail

  • Customer Service Defined (Retail Perspective)
  • Determining Customer Service Levels
  • Factors to Consider When Determining Customer Services to Offer
  • Foundations of Great Service People
  • Handling Complaints
  • Dealing with Different Types of Customers

Merchandising for the Ideal Customer Experience

  • Merchandising Presentation
  • Store Environment Atmosphere
  • Various Store Designs
  • The Different Types of Fixtures
  • Preparing and Conducting a “Store Audit Report”
  • Important Retail Metrics and KPIs (Evaluating Store and Staff Performance)
  • Field Visit to a Retail Shopping Centre

Get Information / Register