Certified Public Relations Professional

Certified Public Relations Professional


Choose from the following table the course date which you would like to attend the course on :

Sart
End
Fees
Venue
Length
4-Mar-2018
8-Mar-2018
7500$
Istanbul (Turkey)
One Week
Click Here
11-Mar-2018
15-Mar-2018
4700$
Dubai (UAE)
One Week
Click Here
4-Mar-2018
8-Mar-2018
6950$
Paris (France)
One Week
Click Here
15-Apr-2018
19-Apr-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
8-Apr-2018
12-Apr-2018
5700$
London (UK)
One Week
Click Here
20-May-2018
24-May-2018
7500$
Istanbul (Turkey)
One Week
Click Here
6-May-2018
10-May-2018
4700$
Dubai (UAE)
One Week
Click Here
20-May-2018
24-May-2018
6950$
Paris (France)
One Week
Click Here
10-Jun-2018
14-Jun-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
17-Jun-2018
21-Jun-2018
5700$
London (UK)
One Week
Click Here
15-Jul-2018
19-Jul-2018
7500$
Istanbul (Turkey)
One Week
Click Here
8-Jul-2018
12-Jul-2018
4700$
Dubai (UAE)
One Week
Click Here
15-Jul-2018
19-Jul-2018
6950$
Paris (France)
One Week
Click Here
12-Aug-2018
16-Aug-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
26-Aug-2018
30-Aug-2018
5700$
London (UK)
One Week
Click Here
9-Sep-2018
13-Sep-2018
7500$
Istanbul (Turkey)
One Week
Click Here
16-Sep-2018
20-Sep-2018
4700$
Dubai (UAE)
One Week
Click Here
9-Sep-2018
13-Sep-2018
6950$
Paris (France)
One Week
Click Here
28-Oct-2018
1-Nov-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
21-Oct-2018
25-Oct-2018
5700$
London (UK)
One Week
Click Here
4-Nov-2018
8-Nov-2018
7500$
Istanbul (Turkey)
One Week
Click Here
11-Nov-2018
15-Nov-2018
4700$
Dubai (UAE)
One Week
Click Here
4-Nov-2018
8-Nov-2018
6950$
Paris (France)
One Week
Click Here
16-Dec-2018
20-Dec-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
9-Dec-2018
13-Dec-2018
5700$
London (UK)
One Week
Click Here
13-Jan-2019
17-Jan-2019
7500$
Istanbul (Turkey)
One Week
Click Here
20-Jan-2019
24-Jan-2019
4700$
Dubai (UAE)
One Week
Click Here
13-Jan-2019
17-Jan-2019
6950$
Paris (France)
One Week
Click Here
24-Feb-2019
28-Feb-2019
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
17-Feb-2019
21-Feb-2019
5700$
London (UK)
One Week
Click Here

Introduction

Who should attend:

Managers, supervisors and officers experienced in public relations.  Other key personnel whose work involves contact and interaction with the internal/external public, particularly in the areas of personnel, marketing, sales, training and administration will also benefit from this program. 

Objectives

  • Describe the functions of Public Relations (PR) in a changing environment.
  • Practice the key communication skills and techniques essential for performing their PR  duties.
  • Recognize how to communicate effectively with the internal and external publics of the organization.
  • Identify the role of a PR professional in supporting the image and reputation of the organization.
  • Plan and execute a press conference.

Content

PR in a Changing Environment

  • The Origin and Development of PR
  • Definitions, Scope and Objectives
  • New Roles and Perspectives 
  • The Role of PR in Building and Supporting the Image of the Organization

The Functions of PR

  • Planning and Organizing the Activities of PR  
  • Ingredients of Successful PR Planning
  • Main Qualities of PR Professionals
  • PR Position in the Organization

PR and Communication

  • Communicating with the Internal and External Public 
  • Overcoming Barriers in Communication
  • Non Verbal Communication
  • The Communication Abilities for PR Professionals

The Role of PR Professionals in Dealing with the Internal and External Public

  • Understanding Difficult Personalities
  • Dealing with Difficult Personalities

Verbal Communication Skills

  • Kinds of Verbal Communication 
  • How to Prepare for a Presentation/Speech 
  • Rehearsing Your Presentation/Speech 
  • Verbal and Non Verbal Skills while Presenting

Written Communication Skills

  • Types of Written Communication
  • Effective Writing Skills: Memos, Letters and Emails
  • Writing and Producing Newsletters
  • Designing and Producing Brochures
  • Preparing Articles for Magazines

Press Conferences

  • Why Conduct a Press Conference
  • How to Conduct a Press Conference
  • How to Prepare a Press Release
  • Dealing with Questions During a Press Conference
  • Preparing and Circulating the Press Clippings

Get Information / Register