Certified Marketing Professional

Certified Marketing Professional


Choose from the following table the course date which you would like to attend the course on :

Sart
End
Fees
Venue
Length
25-Mar-2018
29-Mar-2018
7500$
Istanbul (Turkey)
One Week
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18-Mar-2018
22-Mar-2018
4700$
Dubai (UAE)
One Week
Click Here
25-Mar-2018
29-Mar-2018
6950$
Paris (France)
One Week
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8-Apr-2018
12-Apr-2018
4700$
Kuala Lumpur (Malaysia)
One Week
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1-Apr-2018
5-Apr-2018
5700$
London (UK)
One Week
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27-May-2018
31-May-2018
7500$
Istanbul (Turkey)
One Week
Click Here
13-May-2018
17-May-2018
4700$
Dubai (UAE)
One Week
Click Here
27-May-2018
31-May-2018
6950$
Paris (France)
One Week
Click Here
3-Jun-2018
7-Jun-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
24-Jun-2018
28-Jun-2018
5700$
London (UK)
One Week
Click Here
22-Jul-2018
26-Jul-2018
7500$
Istanbul (Turkey)
One Week
Click Here
1-Jul-2018
5-Jul-2018
4700$
Dubai (UAE)
One Week
Click Here
22-Jul-2018
26-Jul-2018
6950$
Paris (France)
One Week
Click Here
5-Aug-2018
9-Aug-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
19-Aug-2018
23-Aug-2018
5700$
London (UK)
One Week
Click Here
16-Sep-2018
20-Sep-2018
7500$
Istanbul (Turkey)
One Week
Click Here
23-Sep-2018
28-Sep-2018
4700$
Dubai (UAE)
One Week
Click Here
16-Sep-2018
20-Sep-2018
6950$
Paris (France)
One Week
Click Here
7-Oct-2018
11-Oct-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
14-Oct-2018
18-Oct-2018
5700$
London (UK)
One Week
Click Here
11-Nov-2018
15-Nov-2018
7500$
Istanbul (Turkey)
One Week
Click Here
18-Nov-2018
22-Nov-2018
4700$
Dubai (UAE)
One Week
Click Here
11-Nov-2018
15-Nov-2018
6950$
Paris (France)
One Week
Click Here
23-Dec-2018
27-Dec-2018
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
2-Dec-2018
6-Dec-2018
5700$
London (UK)
One Week
Click Here
6-Jan-2019
10-Jan-2019
7500$
Istanbul (Turkey)
One Week
Click Here
27-Jan-2019
31-Jan-2019
4700$
Dubai (UAE)
One Week
Click Here
6-Jan-2019
10-Jan-2019
6950$
Paris (France)
One Week
Click Here
17-Feb-2019
21-Feb-2019
4700$
Kuala Lumpur (Malaysia)
One Week
Click Here
10-Feb-2019
14-Feb-2019
5700$
London (UK)
One Week
Click Here

Introduction

Who should attend: Marketing staff and executives who wish to know more about the vital role that marketing plays in organizations and to identify and solve many business problems by using a marketing perspective. The program is also designed for anyone who wants to keep current on marketing strategies.

Objectives

  • Define the marketing framework of a business organization.
  • Develop marketing audits and analysis to better examine the micro and macro environments.
  • Combine best practices, tools and models to implement an effective marketing and sales management system.
  • Develop strategies, initiatives and programs to build and sustain a competitive market advantage.
  • Apply planning and the execution of advanced marketing strategies.

Content

Marketing Concepts

  • Evolution of the Marketing Concept
  • Relationship between Marketing and Selling
  • Scope of Marketing Management
  • Developing the Marketing Mix for Products and Services
  • Managing the Marketing Effort

Marketing Audit and Planning

  • Understanding the Marketing Environment 
  • The Various Marketing Analysis Techniques 
  • The Marketing Audit
  • Competitive Analysis 
  • Customer Analysis
  • Marketing Planning (Format, Content)

Market Segmentation, Targeting and Positioning

  • Basis of Market Segmentation (B2C)
  • Basis of Market Segmentation (B2B)
  • Profiling the Segments 
  • Criteria for Successful Segmentation 
  • Market Targeting
  • Market Positioning 
  • Steps in Market Segmentation, Targeting and Positionin

Marketing Communication and Campaigns

  • Elements of the Communication Process
  • Identifying the Goals of the Promotion 
  • Steps in Creating a Promotional Campaign 
  • The AIDA Concept 
  • Advantages and Disadvantages of the Various Media Types 
  • Media Scheduling 
  • Evaluating Promotional Campaigns

The Product Life Cycle: A Strategic Approach

  • Introducing the Product Life Cycle Concept (PLC)
  • The Promotion Mix and Marketing Objectives 
  • Characteristics of PR, Personal Selling, Advertising and Sales Promotion 
  • Promotion Mix Strategies Across the PLC 
  • Push and Pull Strategies

The Product Life Cycle: A Strategic Approach

  • Introducing the Product Life Cycle Concept (PLC)
  • The Promotion Mix and Marketing Objectives 
  • Characteristics of PR, Personal Selling, Advertising and Sales Promotion 
  • Promotion Mix Strategies Across the PLC 
  • Push and Pull Strategies

Marketing Research

  • Marketing Research Defined
  • The Marketing Research Process
  • Types and Sources of Data
  • Questionnaire Design
  • Types of Research (Observation, Mystery Shopper, Survey)

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